TED & Talks

How music streaming transformed songwriting | Björn Ulvaeus

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Money, money, money … in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft — and outlines what can be done to truly thank artists for the music.

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