Prior to joining the eldercare industry, Queenie had worked as a global brand strategist for almost a decade specializing on brand strategy, design and customer experience. Inspired by the many possibilities in delivering better aged care, Queenie joins the industry hoping to transform the way people perceive aged care, while making it relevant to the consumers of tomorrow through products, service and social innovation.
Queenie is committed to channeling her passion, creativity and vision into three main areas: aging innovation, elders eating with dignity and positive brand building for the aged care industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx