Ask very silly questions to spur very serious innovation.
– To get really innovative solutions to complex problems, you need to abandon logic, says Dan Seewald.
– Asking provocative and ridiculous ‘what if?’ questions pushes us down lateral paths of thinking versus the vertical or logical path. The latter approach is practical but it doesn’t break new ground.
– Breaking with tradition through lateral thinking allows us to solve really serious problems, from climate change to political turmoil. Or, as Dan Seewald explains, it could just help you solve all your laundry headaches.
Dan Seewald is the founder and CEO of Deliberate Innovation and designer of the Deliberate Innovation System™, which combines rigorous innovation techniques with the inspirational practices used in coaching high-performance athletes. He did his graduate studies at New York University in political economy and entrepreneurship and has a B.S. in Accounting from the College of New Jersey.
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